Strategic Transformation for Purpose-Led Impact 

🧭 Our Philosophy

We don’t believe in one-size-fits-all business models. We believe in structures that are conscious, culturally intelligent, and purpose-rooted. Our approach blends real-world operational strategy, inner work, and ethical entrepreneurship — designed to help individuals and organizations move from confusion to clarity, from burnout to blueprint.

What makes SIM unique is that our work is rooted in lived experience, system design, and spiritual alignment, not abstract theory. Every framework we offer has been applied, tested, and born from necessity — not textbook case studies.

👥 Meet the Team

At SIM’s Business Strategy & Consulting division, we are proud to bring together a multidisciplinary team of strategists, entrepreneurs, and systems thinkers. Each member contributes lived experience, specialized expertise, and a deep commitment to building sustainable, purpose-driven solutions for our clients. Meet the team that brings structure to vision and strategy to purpose. 

🧕 Ra’ana Khan

Founder – SIM | Business Systems Strategist | Certified Career & Entrepreneurship Coach | Quantum Consciousness Coach | Neurodiversity Management Specialist

Born in Jordan and raised across multicultural settings, Ra’ana brings a globally attuned lens to her work. With over two decades of cross-sector experience, Ra’ana Khan brings strategic clarity, operational design, and trauma-informed coaching to SIM’s Business Strategy & Consulting division. She is a certified Entrepreneurship & Business Coach and Career Coach (accredited by Transformation Academy) and holds a Distinction in her Master’s in Education from Leeds Beckett University.

Her background includes developing auditable treasury systems for NGO operations that are still in use across multiple cities in Pakistan, leading the digitization of grassroots education models, and managing large-scale, fully remote projects with cross-functional teams. In one such project, Ra’ana built and trained a multi-group team — fully remotely — to convert, systematize, and proofread a five-volume English Tafseer, culminating in the successful launch of a 3,000+ page website (English-Tafseer.com) within four months. She independently learned Adobe Dreamweaver during this process to develop the website herself.

Ra’ana has also served as a Research Associate at the Lahore School of Economics (LSE), contributing to academic studies on online learning and emotional engagement, and has authored Falling in Love with Islam: Handbook 1, a simplified resource promoting accessible Islamic education.

Known for her systems thinking and integrative approach, Ra’ana combines business strategy, consciousness coaching, and neurodiversity management to help clients design scalable, purpose-driven structures. Her work bridges the gap between vision and execution, empowering organizations to build sustainable solutions that are both operationally sound and human-centred.

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👨‍💼 Muhammad Ali

Business Operations Strategist | Entrepreneur | SIM Business Consultant

An American national with over 15 years of cross-sector entrepreneurial experience, Muhammad Ali brings operational precision, growth-focused leadership, and international market fluency to SIM’s Business Strategy & Consulting division. His cross-cultural exposure and hands-on business leadership enable him to navigate complex commercial landscapes with agility and grounded insight.

As the founder and managing director of Meraj Constructions and MM Group, Ali has successfully led ventures across the construction, import/export, real estate, and food sectors. His portfolio includes managing end-to-end residential construction projects, directing property flipping initiatives, overseeing international import and wholesale operations in the cosmetics industry, and launching the fast-casual restaurant brand Midnight Munchies in Lahore.

Ali is known for his pragmatic, solution-oriented approach to business, with a particular strength in time management, supplier negotiations, and real estate operations. His ability to take businesses from ideation to execution, while balancing growth and sustainability, positions him as a powerful support partner for startups and established organizations alike.

At SIM, Muhammad Ali focuses on helping mission-driven businesses build resilient structures, optimize operations, and scale sustainably. His expertise supports clients in transforming their entrepreneurial visions into well-structured, strategically aligned realities.

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👩‍💼 Amna Naeem

Data & Sustainability Analyst | Strategic Support – SIM Business Consultant

Amna Naeem brings over a decade of cross-sector experience in business analytics, sustainability coordination, and operational management to SIM’s Business Strategy & Consulting division. She holds a Master’s in Business Analytics from the University of Exeter, UK, where she has worked extensively across data-driven roles supporting employability, circular economy initiatives, and business process improvements.

Amna’s professional journey includes her current role as the Circular Economy Hub Coordinator at the University of Exeter, where she leads projects that integrate sustainability principles with innovative business strategies. Her previous roles at the university include working as a Sustainability Analyst, Partnerships & Employability Officer, and CMS Data Project Assistant, where she specialized in analysing complex data sets, optimizing reporting systems, and delivering actionable insights to improve organizational impact.

Amna’s analytical expertise is complemented by over 11 years of operational leadership at Gold City Mall in Quetta, Pakistan, where she oversaw financial transactions, conducted stakeholder liaison, and ensured governance in a fast-paced commercial setting. This hands-on business management experience grounds her data-centric approach with real-world operational understanding.

With a deep interest in sustainable systems, stakeholder collaboration, and strategic data storytelling, Amna supports SIM clients in designing scalable, data-informed, and sustainability-aligned business solutions. She excels at transforming complex information into clear strategies, helping mission-driven organizations align their growth with environmental and operational goals.

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👨‍💼 Bilal Bashir

Global Procurement & Supply Chain Strategist | Business Continuity & Risk Management | SIM Business Consultant | Cross-Border Sourcing Expert | IT & Multi-Sector Procurement Leader

Bilal Bashir brings specialized expertise in global procurement, supply chain operations, and business continuity management to SIM’s Business Strategy & Consulting division. With a Master’s degree in Logistics, Materials, and Supply Chain Management from Sheffield Hallam University (UK) and professional experience spanning Europe, the Middle East, and Asia, Bilal delivers internationally informed strategies grounded in operational efficiency.

Currently serving as a Procurement Specialist at Zones (UK) Ltd., Bilal manages global sourcing and supply chain solutions for clients across the EMEA and APAC regions, including strategic procurement for IT and electronics sectors. His role involves VAT compliance, vendor relations, and cross-border logistics, while also providing leadership and training to procurement teams.

Bilal’s career portfolio includes previous roles as a Supply Chain Ops Specialist with Zones IT Solutions in London and as a Procurement Logistics Specialist with Acurare Services in Islamabad, where he worked on projects aligned with major clients like Bestway Cements and the Ministry of Science and Technology in Pakistan.

At SIM, Bilal supports purpose-driven organizations in building resilient, cost-effective, and scalable supply chain systems. His ability to navigate complex international procurement processes and streamline vendor management makes him a valuable asset for clients seeking sustainable, cross-border solutions.

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👩‍💼 Anum S. Hasan

Education Strategist | International Curriculum Specialist | SIM Business Consultant 

Anum S. Hasan brings over 15 years of cross-sector experience in educational leadership, international curriculum development, and research-based consultancy to SIM’s Business Strategy & Consulting division. She holds a Postgraduate Certificate in Education (International) from Canterbury Christchurch University, UK, and a BSc in Social Sciences from Lahore University of Management Sciences (LUMS). 

Her career includes senior roles at some of the leading educational institutions in the country, where she led the implementation of international curricula such as the Cambridge IGCSE, International Baccalaureate (IB), and Cambridge Primary, where  Anum successfully led strategic educational projects focused on modernizing learning outcomes and embedding student-centric models. 

In addition to her experience in schools, Anum has worked with carrying out quantitative and qualitative market research, as well as with the development consultancy sector, where she contributed to national education system reforms and large-scale research studies commissioned by the World Bank, DfID, and the Punjab Government.

Anum’s expertise lies in education systems design, teacher management, curriculum innovation, and global education standards. At SIM, she supports mission-driven organizations in building sustainable, scalable, and student-focused educational models that integrate seamlessly with operational and strategic goals.

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